Blockchain protocol for anonymized ad targeting

Ad-Yo is a scalable open-source platform for digital advertisement based on Web3 principles, introducing anonymized ad targeting, ensuring data authenticity, and promoting fair distribution of profits via crypto tokenomics.

Our mission is to change the way advertisers and customers interact.

Customers can trade their accurate and anonymized data to advertisers in the global digital market and earn profit for viewed ads without intermediaries.

The transaction for viewed ads
is conducted between customers and advertisers without third parties

All views are authentic

All rewards for ad views go to customers

Advertiser

Ad-Yo allows advertisers to conduct targeted advertising campaigns, where a motivated and relevant ad viewer receives a payment for an impression.

Customer

Ad–Yo allows customers to monetize their blockchain-encrypted personal data and earn stablecoin rewards for ad views and other actions taken.

Identity that matters

Every individual has a set of values and interests that come together in a unique way

The NFT reflects the evolution of the profile, which develops alongside the customer's interactions with advertisers and purchasing choices

For every Ad-Yo customer, a dynamic NFT artwork is created using generative technologies, based on the personal data provided by the customer

My data
—
my property

The customer creates a profile with accurate personal data that is verified and hashed.

Encrypted snapshots of the customer's anonymized data are stored on the Ad–Yo blockchain.

The customer's personal data is stored securely on their mobile device, and only they have access to it.

A transparent decentralized economy

The advertiser purchases ad impressions by verified customers. Blockchain provides transparency of transactions and ad views

Reliable information about the number of ads viewed is stored in a decentralized database on the blockchain and can be easily accessed

The advertiser gets the opportunity to set up advertising campaigns, effectively focusing them on the right audience

Effective audience targeting is performed based on accurate personal data provided by the customer

Compliance
with GDPR data protection law

This law establishes the rights of customers in relation to their personal data, namely: access control, storage, edit and deletion. Ad-Yo fully complies with the law: personal data is stored directly on user devices, and their data encrypted in hashes is stored on the blockchain. The advertiser gets access to this data only with the consent of the customer.

Rewards for viewing ads

All revenue from ads in the current business model goes to media platforms. The customers themselves act as a product, receiving nothing but access to the platform itself. With Ad-Yo, the customer receives all rewards minus the network commission.

Verifiability

Depersonalized customer data, ad views and transaction information are recorded in the blockchain and can be verified for authenticity.

Confidentiality

The platform provides advertisers access to each customer and their interests without revealing the identity of that customer.

Scalable open-source
protocol

Media platforms, social networks, instant messengers, games, e-commerce

Connected ad publishers receive stablecoins for streaming the ads and are incentivized to continue doing so by receiving ADYO tokens yielding weekly cash dividends.

Ad-Yo acts as an SSP platform, providing a robust open-source backend infrastructure for anyone interested in maximizing ad revenue from their web inventory.

Thanks to open-source solutions, the technology can be integrated into the global trade and media industries

The tools include a specialized API for starting streaming targeting ads on third-party websites, a smart contract-based payment system for seamless payment streaming after successful impressions (an alternative to real-time bidding), and tokenomics—the network's economic engine that rewards loyal web inventory providers with the network's cash-yielding crypto asset.