Digital advertising using blockchain technology

The idea of Ad-Yo originated in 2021 and the development started in 2022.

The company is headquartered in Paris, France, and the entire team consists of 8 people.

Illustration: Mobile app screenshot

Team

Artem Shaginyan's photo

Artem Shaginyan

Founder

Entrepreneur & Industrial Designer

Founder of Lunu.io payment cryptosystem, product design development of Lunu mPOS Terminal. 11 years of experience in e-commerce and IT projects. 4 years in blockchain and fintech projects.

Pavlo Denysiuk's photo

Pavlo Denysiuk

Partner, CEO

Experienced Chief Executive Officer

Well rounded with experience of working in the management consulting industry. Skilled in Sales, Leadership, Management, Marketing, Merger & Acquisitions, Business Development and Marketing Strategy with a proven history of working in the e-commerce industry.

Petr Vishnyakov's photo

Petr Vishnyakov

Partner

Business Analyst & System Architect

Blockchain evangelist. Founder of Lunu.io payment cryptosystem. More than 20 years of experience in international IT projects. 7 years in blockchain and fintech projects.

Alisa Mitvol's photo

Alisa Mitvol

Partner, CPO

Product, Creative Direction, Web3 Strategy

Alisa has major experience in product development and management in a number of Web3 startups, having skillset to image and create digital products according to brands’ needs. She has a background in digital art, working with mixed reality and metaverse for more than five years.

Roadmap

— 2023

Roadmap

  • Blockchain testnet rollout
  • ADYO token issuance
  • Campaign manager
  • Back-end architecture
  • App prototype
  • Pre-seed round of investment — 150k EUR

— 2024

MVP

  • Public mainnet launch
  • Launch with early adopters
  • App launch
  • Generative NFT launch
  • Initial advertisers
  • Presale and public sale of tokens (ICO)
  • Network decentralisation

— 2025

Market Validation

  • Network decentralization to step 'Market Validation' from 'MVP'
  • Customers net growth
  • Advertisers net growth
  • Publishers net growth
  • Ad-Yo foundation investments