Ad-Yo Technology Stack
Decentralized platform for anonymized data trading
Loyalty NFT
When a new customer registers, a generative art NFT is created.
The NFT in encrypted form represents a visualization of a set of the customer's interests, preferences and values.
Active customers make their NFT evolve by upgrading their profile with their actions.
When a customer levels up, their NFT changes and acquires new features, reflecting the evolution of their interests and actions.
Customers levels up depending on the fulfillment of tasks set by advertisers. As their profile evolves and the dynamic NFT acquires new features, the rarity and therefore the value of the NFT goes up.
Customers can display their profile NFTs as standalone digital art objects on third party marketplaces.
When a new customer registers, a generative art NFT is created.
The NFT in encrypted form represents a visualization of a set of the customer's interests, preferences and values.
Active customers make their NFT evolve by upgrading their profile with their actions.
When a customer levels up, their NFT changes and acquires new features, reflecting the evolution of their interests and actions.
Customers levels up depending on the fulfillment of tasks set by advertisers. As their profile evolves and the dynamic NFT acquires new features, the rarity and therefore the value of the NFT goes up.
Customers can display their profile NFTs as standalone digital art objects on third party marketplaces.
Protocol
Identity verification
Ad-Yo users generate a self-sovereign identity (SSI) profile, stored locally on their devices. Each profile is unique.
Loyalty NFT
A digital art piece is generated to embody an imprint of the customer's personality, changing its visual aesthetics based on users' activity and giving various tiered perks for its owner.
Reward
Ad publishers and ad viewers are incentivized to join the network by distributing monetary rewards through tokenomics smart contracts.
Data storage
The data is stored directly on customer's devices, representing only a set of hashes that makes it possible to select the target audience according to specified parameters.
Ad display
The advertiser selects a target group and pays to show ads to them with stablecoins. Payment goes to an escrow account regulated by a smart contract. Views of ads by users are confirmed by the system, and unspent impressions are returned to the advertiser in stablecoins.
Blockchain
ADYO owners
Vote
Elected delegates
Produces block
Blockchain
Validation
Validator users verify ad materials before declaring them safe to show in the network.
ADYO
Ad-Yo employs custom tokenomics to incentivize key user types to use the network and provide various income sources in exchange for their utility contributions.
Network fee
The network receives a fee from all transactions and distributes it between validators in accordance with the share of the staking.
Storage
Anonymized (hashed) ad viewer preferences are stored on blockchain to ensure accessibility and integrity of user data. Advertising campaigns files are stored with the IPFS.