Ad-Yo technology, protocol and NFT profile
Decentralized platform for depersonalized data trading
NFT profile
When a new customer registers, a generative art NFT is created.
The NFT in encrypted form represents a visualization of a set of the customer's interests, preferences and values.
Active customers make their NFT evolve by upgrading their profile with their actions.
When a customer levels up, their NFT changes and acquires new features, reflecting the evolution of their interests and actions.
Customers levels up depending on the fulfillment of tasks set by advertisers. As their profile evolves and the dynamic NFT acquires new features, the rarity and therefore the value of the NFT goes up.
Customers can display their profile NFTs as standalone digital art objects on OpenSea, Refinable, Rarible, NFTICALLY, NFTrade and other marketplaces.
When a new customer registers, a generative art NFT is created.
The NFT in encrypted form represents a visualization of a set of the customer's interests, preferences and values.
Active customers make their NFT evolve by upgrading their profile with their actions.
When a customer levels up, their NFT changes and acquires new features, reflecting the evolution of their interests and actions.
Customers levels up depending on the fulfillment of tasks set by advertisers. As their profile evolves and the dynamic NFT acquires new features, the rarity and therefore the value of the NFT goes up.
Customers can display their profile NFTs as standalone digital art objects on OpenSea, Refinable, Rarible, NFTICALLY, NFTrade and other marketplaces.
Protocol
Identity verification
Ad-Yo customers data about preferences and interests is generated by the customers themselves. Each profile is unique.
NFT creation
The NFT token for the customer profile is generated to embody a digital imprint of the customer's personality, interests and achievements. The digital rights belong to the customer and may be transferred at any time.
Reward
The reward minus the network commission is transferred to the customer’s wallet.
Data storage
The data is stored directly on customer's devices, representing only a set of hashes that makes it possible to select the target audience according to specified parameters.
Ad display
The advertiser selects a target group and pays to show ads to them with stablecoins. Payment goes to an escrow account regulated by a smart contract. Views of ads by users are confirmed by the system, and unspent impressions are returned to the advertiser in stablecoins.
Blockchain
ADYO owners
Vote
Elected delegates
Produces block
Blockchain
Validation
Ad campaign are validated by a number of random validators.
ADYO
ADYO service tokens are used for staking by validators and censor (confirm to reject) advertising campaigns.
Network fee
The network receives a fee from all transactions and distributes it between validators in accordance with the share of the staking.
Storage
Advertising campaigns files are stored with the IPFS